Today, when career planning is increasingly valued, there is a practitioner who has been rooted in the front line of career and talent development research for a long time – Professor Zhao Fang. With more than 20 years of deep cultivation and exploration, he has accumulated rich experience in the fields of career classification, career guidance and talent development, and has spread the seeds of professional cognition to thousands of families and working people with the original intention of public welfare.

Build a cognitive bridge based on occupational classification

The professional world is vast and complicated. How to help the public understand and find the right direction for himself is a topic that Professor Zhao has been paying attention to for a long time. Relying on China’s occupational classification system, he carries out professional lectures and communication work for all walks of life all year round. From institutions of higher learning to vocational colleges and universities, from primary and secondary school classrooms to public cultural institutions, he insists on interpreting the evolution of occupational classification and the development trend of new professions in an easy-to-understand way, and helps young students and social figures establish a systematic understanding of the professional world. The theme of its lectures covers many dimensions such as career choice, career adaptation and development, and is very popular with listeners of different ages.

Committed to talent cultivation and promote professional construction

The specialization of career guidance services cannot be separated from the support of the talent team. Professor Zhao actively participated in the training of career instructors and delivered a group of professional instructors to colleges and universities, enterprises and social institutions. At the same time, he participated in promoting a number of vocational capacity-building projects and shared practical experience on the industry exchange platform, contributing wisdom to the improvement of the vocational training system.

Innovative career interviews to help make accurate choices

In order to make professional cognition more vivid and specific, Professor Zhao carried out professional interviews innovatively. He focuses on career fields closely related to further education, employment and daily life, especially emerging professions. Through one-on-one in-depth interviews and conference-style communication, he has accumulated a large amount of fresh first-hand information. These interviews focus on professional characteristics and core competency requirements, providing practical and useful references for young students in volunteering and career planning. In addition, he also provides guidance on college major selection for parents of middle school students to help families understand the intrinsic relationship between career and major more scientifically.

Serve diverse groups and highlight the humanistic temperature

Professor Zhao’s work vision covers a wide range of groups such as enterprise managers, cadres of public administration departments, teachers and students of colleges and universities, and ordinary citizens. He is good at adjusting the content and way of communication according to the characteristics of different objects, so that career guidance can really “enter the mind and heart”. At the same time, he also continues to convey the rational concept of career development to the society through media articles and ram columns.

With the heart of public welfare, take a long-term road

After busy research and practice, Professor Zhao has always maintained the original intention of public welfare. He is convinced that every clear career understanding may open up new possibilities for a person’s life. This belief has supported him to carry out professional science popularization services for the society for many years. He does not ask for anything in return, but only hopes that more people can go more steadily and further on the career road.